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Adidas CEO Kasper Rorsted recently said, "We've become a digital company." For example, 90% of the marketing budget is now given over to digital. According to Rorsted, Adidas is now gaining critical insight from Big Data and digital analytics.

Adidas...

Das Internet der Dinge (Internet of Things, IoT) verbindet nicht nur alles mit allem überall und jederzeit, es hat auch die Grundlage für die nächste industrielle Revolution geschaffen.

Vernetzte Geräte gehören zu den wichtigsten Errungenschaften von...

In most applications we use today, data is retrieved by the source code of the application and is then used to make decisions. The application is ultimately affected by the data, but source code determines how the application performs, how it does...

Wie können Sie Maschinendaten nutzen, um auf die Datenschutz-Grundverordnung der EU vorbereitet zu sein?

Wir haben drei Anwendungsfälle zusammen gestellt, die Sie bei der Implementierung der Datenschutz-Grundverordnung unterstützen und unabhängig...

You need a 360 view of your business

You have more customer data coming from more sources than ever before. But chances are, it is spread across silos and stored in relational data models, including registration databases, fulfillment and CRM systems,...

The original data lake’s architecture has two severe drawbacks. One relates to the physical nature of the data lake which may kill the big data project entirely because it can be “too big” to copy to a central environment. The other relates to the...

In a big data environment, the notion of data quality that is “fit for purpose” is important. For some types of data science and analytics, raw, messy data is exactly what users want. Yet, even in this case, users need to know the data’s flaws and...

Unanswered Questions 2018:

  • What Exactly Is a "Data Project" (or "Data Science Project") Anyway?
  • Are There Really Several "Tiers" of Data Scientists? (AKA What Kind of Data Scientist Should I Be Hiring?)
  • Why Are So Many Data Scientists Leaving Their...

The world of data is evolving at an accelerating pace. Most of the recent changes can lead to business opportunities, but customers and prospects are growing increasingly concerned about data privacy and security. Businesses can only seize new...

IDC OPINION

Digital transformation is causing businesses to move faster in the digital realm, driving a wave of technology change. Companies are migrating to the public cloud to take advantage of on-demand resources and implementing DevOps and...